Solopreneur Superstar

How to Choose the Perfect Business Name

Naming your business is a big decision and there are a few things to consider before choosing. I’m such a proponent of just getting started before tackling all the biz stuff (more to come on that later), but unfortunately it’s hard to really get things rolling without a business name. It’s totally fine to begin offering your service or product via your personal social media channels, but to be taken seriously and get clients other than your friends and family, you gotta name your biz!

Tips for Choosing the Perfect Business Name


So, where to start? The first thing to do when naming your business is to brainstorm. If you’re into spreadsheets, start a sheet with words related to your business. If you’re tactile, like me, pull out a piece of paper and start jotting some ideas down. I’ve created a printable download to use for brainstorming with a checklist included. Picking a name isn’t something that happens in a day; I like to stew on several ideas for a while until I really feel clear about the direction I want to go with.


Self-Employed: Six Things No One Tells You About Working as a Solopreneur

People’s perspectives of the self-employed differ greatly. Some think my solopreneur lifestyle is glamorous and I spend all day creating beautiful things and hanging out on Pinterest. Some have visions of me waking up “whenever I want”, working in my pajamas all day, and not bringing home a “real” paycheck. I’m here to tell you it’s not either, break the myths, and share what I’ve learned in the past year working for myself.

Things No One Tells You About Being Self Employed

1. Others will question what you do.

From the haters to those who just truly don’t get it, there will be people who don’t see what you do as a “real job”. Either because you get to do what you love all day (and of course, that can’t be considered working) or because they imagine you hanging out at home in yoga pants eating bon-bons.