You’ve spent your time choosing a perfect shop name, mastering your product, and taking photos but the cha-chings haven’t started rolling in yet. It can be so frustrating to feel like the time you invested in getting set up is wasted.
I hear it all the time – people become very impatient when they don’t get their first sale quickly. They start wondering what they did wrong and begin pondering if starting an Etsy shop was even worth it.
If you’re reading this, you might be one of said people. And I’ve gotta tell you to slow your roll and/or hold your horses because Etsy success does not happen overnight! Giving up on your shop will guarantee that you never get that first sale. Continuing to invest your time, put work into it, and try new strategies ensures that it will happen. I promise!
Summer is quickly approaching (finally and YAY!) and there’s no better time to start an Etsy shop.
If you don’t know my story – I started my Etsy shop in 2013 with a handful of items and little clue what I was doing. I made my first sale within 24 hours and went on to sell over $1,300 my very first month! You can read the story of how I got started right here.
I quickly realized the potential of turning my hobby into an online business. Now, over five years later, I get to work in my business full time (I’m the boss, I get to create every day, and I no longer dread Mondays!) AND get to help other people do the same.
So, why should you start an Etsy shop right now?
This month, in 2013, I opened my Etsy shop with a handful of items and little clue what I was getting into. I made my first sale within 24 hours and went on to sell 27 orders that month. (Read more about my first month on Etsy right here!) That means I’m celebrating my five year business anniversary now!
Thinking back, it’s crazy to think how far I’ve come. My Etsy shop started as a hobby, as most do, but eventually grew into a business. It allowed me to quit my job and purse my passion full time. Living the dream, y’all!
As you can probably imagine, I’ve learned a ton over the past five years selling on Etsy. I’ve made mistakes, cried tears, had success, and celebrated. Being an entrepreneur is always a bit of a roller coaster, but I couldn’t be happier with my business today. This blog is a full testament to my journey, but I wanted to share a few major things I’ve learned since starting my Etsy shop.
It can feel really overwhelming to think about all the competition on Etsy. You might believe the myth that the platform is saturated and that you missed the boat on starting an Etsy shop. Hold up, sister! (or brother!)
Sure, the number of sellers and shops continue to grow, but so does the number of buyers! In 2017, the number of buyers on Etsy grew to 33 million. That was an increase from 2016’s 28 million. That’s great news for you! As Etsy continues to grow in popularity, the audience of shoppers will as well. It’s actually the perfect time to begin selling and growing your online business. You’ve just got to be intentional in finding a way to stand out.
The key to Etsy success is to first – get found. This means having great SEO and a well developed shop. The second step is to stand out. Buyers will be looking at hundreds, thousands, maybe hundreds of thousands of listings and it’s important to make sure your listing is the one they click on.
There is no shortage of competition in some of the most popular categories, so it is super important to devise strategies to stand out. Think like a buyer browsing when deciding how to differentiate your shop, branding, photos, and descriptions.
So, how the heck do you stand out on Etsy?
My advice to anyone when they’re beginning their Etsy shop journey is to “just start”. If you wait until you think you’ve figured everything out or have perfected your ______ (brand, photos, listing descriptions, WHATEVER) you will never take the leap. You have to truly jump in and open your shop before you can really learn and grow!
After I’m done shouting JUST GO FOR IT from the rooftops, I will tell you there are a few things you should get a hold on before turning on the (figurative) open sign – but, they’re easy I promise!