It can feel really overwhelming to think about all the competition on Etsy. You might believe the myth that the platform is saturated and that you missed the boat on starting an Etsy shop. Hold up, sister! (or brother!)
Sure, the number of sellers and shops continue to grow, but so does the number of buyers! In 2017, the number of buyers on Etsy grew to 33 million. That was an increase from 2016’s 28 million. That’s great news for you! As Etsy continues to grow in popularity, the audience of shoppers will as well. It’s actually the perfect time to begin selling and growing your online business. You’ve just got to be intentional in finding a way to stand out.
The key to Etsy success is to first – get found. This means having great SEO and a well developed shop. The second step is to stand out. Buyers will be looking at hundreds, thousands, maybe hundreds of thousands of listings and it’s important to make sure your listing is the one they click on.
There is no shortage of competition in some of the most popular categories, so it is super important to devise strategies to stand out. Think like a buyer browsing when deciding how to differentiate your shop, branding, photos, and descriptions.
So, how the heck do you stand out on Etsy?