I highly recommend Pinterest for Etsy sellers – it’s my favorite marketing platform and new improvements are making it even better. I’m going to tell you exactly why I think it’s the best, how to connect your Etsy shop to your Pinterest account, and how to make the most out of the platform. I’ve included a free checklist at the bottom of this post with step-by-step directions on setting everything up!
Setting up an Etsy shop and waiting isn’t enough. Actually, doing that is a major biz fail. Etsy is wonderful, but you don’t become a business by just opening a shop. You have to drive traffic from other sources to the platform if you really want your sales to grow – and if you want this to be more than just a hobby.
Why Pinterest?
Pins Live Longer than Posts
When you add content to Pinterest (a pin), it is similar to planting a seed. Water the seed, maintain the plant, and watch it grow! The sooner you get started on Pinterest the better. As your pins continue to get re-pins, your content reach gains traction. A product you pinned a year ago could lead to traffic today.
Posts on other social media platforms (I’m looking at you Facebook and Instagram) have a very short life. According to Copypress.com, the average life span of an Instagram post is about 48 hours but engagement starts to taper after 6. Facebook posts only last about 5 hours. Crazy, right? That’s why I love Pinterest for Etsy sellers – it’s like the gift that keeps on giving!