If the words “Google Analytics” prompt a blank stare from you, you’re not alone. As an Etsy seller, you might believe you don’t need such an in depth tool – yet or possibly, ever.
Even if you aren’t really ready to use it, setting up Google Analytics is never a bad idea. You can’t go back and get the data, it only starts reporting once set up. So basically, the longer you have it active, the more information you have to work with!
I’m going to tell you more about the tool and how to set up Google Analytics for Etsy.
What is Google Analytics?
Google provides Analytics as a tool to measure and report website traffic. It’s totally free to use (yay!) and has so many features. To be honest, it’s quite overwhelming but if you’re a data nerd like me, also fascinating.
You can set goals, track behavior, learn about your audience, see conversations – and much, much more. It’s full of insights that can help to grow your traffic, sales, and business.