You carefully set up your shop, perfectly edit your product photos, write detailed listing descriptions, and research keywords for tags and titles. You’re ready to take over the world – the online selling world, at least. Your expectations are high. You wait, but sales aren’t happening as quickly as you imagined.
You’re confused as to why your Etsy success isn’t rapidly approaching. You watch your views and traffic sources, waiting for the moment your shop explodes. That moment doesn’t come and you feel frustration. You blame Etsy, or worse, yourself, and feel like a failure.
Spoiler alert: Opening an Etsy shop isn’t enough. You have to do the work outside of Etsy and drive traffic to your shop, to create a shop that will continue to grow.