This post is long overdue because Etsy announced the feature of videos in product listings last year. It started as a beta, but now it is it seems to be a permanent feature on the platform – and one I highly recommend utilizing! Read on for why I think you should be incorporating video into your Etsy shop and easy ways to do so.

Why Use Video in your Etsy Shop

According to the test data that Etsy provides, they came to the conclusion that buyers are more likely to purchase items if the listings include a video. If Etsy believes your listening are more likely to convert, they’re going to push them up in search results. So basically. they’re giving listings with video preference to those who don’t have it. 

All this to say, if you’re not utilizing video in your Etsy shop it is definitely time to start! I think the idea of creating video can be really intimidating but it doesn’t have to be – promise!