It’s the marketing term you’ve probably heard over and over again: “ideal client”. But what the heck is an ideal client? What does that mean and why is it important?
I’m going to share the answers to these questions and help you figure out how to create your own ideal client profile so you can grow your business. Ready? Let’s do it!
What is an “Ideal Client”?
If you’ve been in business for a while, think about your favorite past client or customer. What did you like so much about him or her? Why was it so enjoyable to work with that person? How did they find your business?
If you’re a newer business owner, think about the types of people you would love to work with or sell to. What’s their style? What type of things do they care most about?
The person you’re thinking of, or imagining up, is your ideal client. They’re a joy to work with, love your business, and can’t get enough of your products. If every single customer was like this person, you would truly feel like you were running a dream biz! Every. Single. Day.