Who would do something as crazy as starting a new business during a global pandemic? Hey, what’s up, hello – I’m Steph. I opened a new Etsy shop at the end of March – and here’s how it went.
What is supposed to be my busiest season of the year as a wedding invitation designer was brought to a screeching halt by the virus-that-shall-not-be named. Along with everyone else, I felt all the emotions: shock, worry, and confusion.
Those feelings quickly turned into a realization that my business was put on hold. I found myself with some extra time and much less income. I imagined worst case scenarios, but decided to jump into action rather than waiting around for answers that no one had.
You carefully set up your shop, perfectly edit your product photos, write detailed listing descriptions, and research keywords for tags and titles. You’re ready to take over the world – the online selling world, at least. Your expectations are high. You wait, but sales aren’t happening as quickly as you imagined.
You’re confused as to why your Etsy success isn’t rapidly approaching. You watch your views and traffic sources, waiting for the moment your shop explodes. That moment doesn’t come and you feel frustration. You blame Etsy, or worse, yourself, and feel like a failure.
Spoiler alert: Opening an Etsy shop isn’t enough. You have to do the work outside of Etsy and drive traffic to your shop, to create a shop that will continue to grow.
If the words “Google Analytics” prompt a blank stare from you, you’re not alone. As an Etsy seller, you might believe you don’t need such an in depth tool – yet or possibly, ever.
Even if you aren’t really ready to use it, setting up Google Analytics is never a bad idea. You can’t go back and get the data, it only starts reporting once set up. So basically, the longer you have it active, the more information you have to work with!
I’m going to tell you more about the tool and how to set up Google Analytics for Etsy.
What is Google Analytics?
Google provides Analytics as a tool to measure and report website traffic. It’s totally free to use (yay!) and has so many features. To be honest, it’s quite overwhelming but if you’re a data nerd like me, also fascinating.
You can set goals, track behavior, learn about your audience, see conversations – and much, much more. It’s full of insights that can help to grow your traffic, sales, and business.
I can’t claim to have tens of thousands of sales on Etsy – because I’m not selling a ready to buy, off the shelf, inexpensive product.
I sell wedding invitations and work with couples one-on-one throughout the process to design their stationery, print and assemble, address their envelopes – the whole shabang! In 2019, my average order was $1,143 and I consider it to be not only a boutique product, but also a luxury service.
Truth be told, not all of my invitation orders come from Etsy. However that is where my business started in 2013. I opened my Etsy shop (with zero clue what I was doing) selling notecards and graduation announcements. A year and a half later, I dove into the wedding side of things and began offering full service wedding invitations. Less than a year after that, I quit my job to pursue my business full time.
If you’re not using Pinterest to grow your Etsy shop, you are missing out on a huge opportunity! There are 250 million users on Pinterest and 87% have made a purchase because of the platform. People are searching, planning, and purchasing on Pinterest – they’re ready to buy, which is why it’s such a natural fit for Etsy products.
Before you dive into this post, you might want to check out this one – I’m sharing even more on why I love Pinterest so much (it’s my favorite marketing tool, hands down) and how to set up a business profile connecting your Etsy shop!
So, what the heck do you pin to Pinterest? Well, Pinterest is a visual platform so it’s important that we put our best photos and content forward – just like we do on Etsy. The goal is to have a browser stop their scroll and click on your pin. When they do, they can choose to save your pin for later (repin) or click through to make a purchase on Etsy.