If you’re not using Pinterest to grow your Etsy shop, you are missing out on a huge opportunity! There are 250 million users on Pinterest and 87% have made a purchase because of the platform. People are searching, planning, and purchasing on Pinterest – they’re ready to buy, which is why it’s such a natural fit for Etsy products.
Before you dive into this post, you might want to check out this one – I’m sharing even more on why I love Pinterest so much (it’s my favorite marketing tool, hands down) and how to set up a business profile connecting your Etsy shop!
So, what the heck do you pin to Pinterest? Well, Pinterest is a visual platform so it’s important that we put our best photos and content forward – just like we do on Etsy. The goal is to have a browser stop their scroll and click on your pin. When they do, they can choose to save your pin for later (repin) or click through to make a purchase on Etsy.
If my worst enemy came to me and said, “Steph, tell me what to do for Etsy success” with intentions of becoming my biggest competition, here’s exactly what I would tell them – aka what NOT to do when starting your Etsy business.
Don’t open your Etsy shop until everything is perfect.
Take lots of time to research, plan, and create strategies. Make sure you read every informational blog post, listen to every podcast, and take several paid courses. You should spend a few months learning everything you can before you open your shop.
It’s important to know exactly what you’ll do in every situation, how you’ll ship every order, and respond to customer questions. Write down exactly what you plan to do for every scenario you can think of – you can never be too prepared!
It’s the marketing term you’ve probably heard over and over again: “ideal client”. But what the heck is an ideal client? What does that mean and why is it important?
I’m going to share the answers to these questions and help you figure out how to create your own ideal client profile so you can grow your business. Ready? Let’s do it!
What is an “Ideal Client”?
If you’ve been in business for a while, think about your favorite past client or customer. What did you like so much about him or her? Why was it so enjoyable to work with that person? How did they find your business?
If you’re a newer business owner, think about the types of people you would love to work with or sell to. What’s their style? What type of things do they care most about?
The person you’re thinking of, or imagining up, is your ideal client. They’re a joy to work with, love your business, and can’t get enough of your products. If every single customer was like this person, you would truly feel like you were running a dream biz! Every. Single. Day.
You’ve opened up your Etsy shop, now what?
So you’ve read my getting started on Etsy guide, stocked your shop, and shared your new venture with friends and family. All the hard work is done, right? If you think it’s time to sit back, relax, and wait for sales – you are going to be disappointed.
After you open your Etsy shop, the real fun begins! There’s still work to be done, I mean this is a growing business, right?
If you’re like me, hearing “what do you want for Christmas?” leads me to feeling materialistic and unfulfilled. Gift giving can be hard, but I’ve put together a list of some of my favorite things that any Etsy seller would love! There’s no guilt in wanting to support your biz.
Add these to your Christmas list and share with your family so they know exactly what you want – to help you grow your business in 2019!
For Getting Organized
Handmade Biz Financial Bundle If you’re struggling with bookkeeping, finances, pricing, expenses, or inventory – this favorite is a must have! The bundle includes the Etsy Seller Spreadsheet (bookkeeping template designed for makers selling on Etsy), Inventory and Pricing Spreadsheet (compute your costs, organize your materials, and formulate pricing including expenses) and video tutorials to teach you exactly how to use these tools!
Goal Getter Planner This makes for the perfect stocking stuffer! I love the simplicity of this planner and the motivational quotes included. At only $7 you can buy one for yourself and one to gift.